AMIFIT
Kuala Lumpur · Est. 2010 · Coaching Worldwide

Your dream body. Let’s make it real.

Get a plan built around your life, your schedule and the way you want to live.

NASM Certified · Master Trainer · 8 Countries
Asm Rashed Kamal, AMIFIT Coach
Asm Rashed Kamal · CPT · MT
What This Really Is

This is not just
about the body.
It's about the life
you live inside it.

Asm Rashed Kamal · AMIFIT

1200+
Clients Transformed
15+
Years Coaching
8
Countries Served
100%
Custom Plans

You've tried.
It hasn't stuck.
Here's why.

Not a willpower problem. Not a knowledge problem. A fit problem.

Too much advice. Zero clarity.

Keto. Fasting. High protein. Lift heavy. Do cardio. Every expert contradicts the last. You're not confused because you're uninformed. You're confused because nobody built any of it for you.

One plan. Your body. Your schedule. The noise stops here.

No time. No energy. No idea where to start.

You have a career, a family, and a life that doesn't pause for gym sessions. Generic programmes are built for people with perfect schedules. You don't have one. Neither does anyone else who's serious about their life.

A plan built for your actual week. Not an ideal one.

You've been burned before.

You've spent time, money, and hope on things that didn't work. Now you hesitate. That hesitation isn't weakness. It's what happens when the wrong plan is sold as the right one, repeatedly.

Start with a free call. No plan, no pitch. Just clarity.

In their own words

Does any of this sound familiar?

"I had five apps, three plans, and twelve YouTube subscriptions. Every Sunday I'd make a new start. Every Friday I'd be back to square one. I wasn't lazy. I was lost."

R.M. KL · Senior Manager

"I kept waiting for a quieter week to start. A week with less travel, fewer meetings, less on my plate. That week never came. I was using busyness as a reason. And I knew it."

D.K. London · Finance Director

"I'd tried twice before. Both times I quit by week three. I started to think my body just didn't respond. Turns out the programmes didn't respond to me."

A.T. Singapore · Consultant

"Every plan told me to cut carbs. I cook for my whole family every day. That's not a plan. That's a war I can't win. I needed someone who actually understood my life."

N.H. Malaysia · Working Mum
Result

"He told me I didn't have to stop eating rice. That was the moment I actually believed this could work. Built 8kg of muscle in 6 months without a single extreme measure."

S.C. Singapore · Muscle Building
Result

"I wanted to fit my favourite clothes again without starving myself and being grumpy all the time. Coach Rashed said, Possible! And it was. Two sizes down, still eating everything I love."

F.A. Malaysia · Fat Loss
Result

"I travel for work every other week. I told him my life was too unpredictable for a routine. He built the routine around the unpredictability. That changed everything."

K.J. UAE · Body Recomposition
Asm Rashed Kamal, AMIFIT Coach
A
Asm Rashed Kamal CPT  ·  CT  ·  Master Trainer

I've been exactly where you are.

The first thing I tell most new clients: you don't have to stop eating rice. That single sentence has unlocked more transformations than any training programme I've ever written, because it signals something the fitness industry rarely does. I'm not here to impose. I'm here to understand.

I'm Asm. I've spent 15+ years coaching busy professionals across 8 countries: people with real schedules, real food cultures, and real lives that don't pause for gym sessions. My job is to build a plan that works inside your life, not the other way around.

1200+ transformations later, one thing hasn't changed: the plan that fits you is always the plan that works.

My clients don't come to me just to look better. They come because they're tired of being the most capable version of themselves at work and the least taken-care-of version at home. The body work is the entry point. The energy, the confidence, the presence. That's the real transformation.

1200+ Transformations
15+ Years Coaching
8 Countries
Based in Kuala Lumpur, Malaysia · Coaching worldwide online
About Me

Every body is different.
So is every plan.

We create yours.

No two people have the same schedule, metabolism, stress load, food preferences, or definition of "results." A plan that works for someone else was never going to work for you. Not because you are not disciplined enough. Because it was never yours.

Every AMIFIT plan is built from scratch. It starts with your fingerprint and ends when you've become the version of yourself you actually want to be.

60+assessment inputs
3plan pillars: training, nutrition, lifestyle
100%built from scratch
The noise
KetoCarnivoreIntermittent fastingAlkaline waterIonized waterMagnetic hydrationDetox teaApple cider vinegarCelery juiceSea mossColon CleanseFasted cardioWaist trainersLiposuctionFat burnersBCAAsPeptidesMuscle confusion"Carbs after 6pm"Zero CarbGluten-freeSuperfoods10,000 stepsAnabolic windowTRTHRTCold plungeYouTubeChatGPTAnother article

Everyone seems to know something. None of them agree.

Too much analysis
leads to paralysis.

The signal

It was never another video, chat, or article.

One clear plan,
built around you.

Your life. Your body. What actually works for you.

Asm Rashed Kamal  ·  AMIFIT

The method behind the results.

Most programmes fail for the same reason: they're built for an imaginary person with a perfect schedule and zero stress. This isn't that.

01

Built Around Your Life

Before we write a single rep or meal, we map your actual week: schedule, food preferences, energy patterns, stress points. The plan comes second. Understanding you comes first.

02

Science That Makes Sense

Evidence-based and explained in plain language. You'll know why you're doing what you're doing , not just what to do. That understanding is what makes results last when life gets difficult.

03

Accountability That Doesn't Quit

Weekly check-ins. Real-time adjustments. A coach who notices when you're sliding before you do. Most people do not fail because they stop trying. They fail because nobody was watching.

Every plan starts with your goal.

Fat Loss

Permanent, not cyclical. Fix the metabolism, protect the muscle, end the yo-yo for good.

Metabolic ResetVisceral FatLean Retention

Build Strength

Stop feeling invisible. Build genuine size and strength without dangerous shortcuts.

HypertrophyLean MassPower

Look Your Best

Reshape and refine. Turn confidence from a good-day thing into your permanent baseline.

Body SymmetryDefinitionPresence

Move Like 18

Lose the stiffness and the back pain. Get back the range, ease, and spring you had at eighteen.

MobilityPosturePain-Free

Elite Performance

Not just fit. The version of you that operates at a different level, in meetings, in life, in the room.

PerformanceMental EdgeEnergy

Age Better

Age is not the problem. Neglect is. Preserve the strength and vitality to keep doing what you love, for decades.

Joint HealthHormonal VitalityBone Density

Prenatal & Postnatal

Train safely through pregnancy and rebuild with intention after. Strength, core, and energy for the season that matters most.

Pregnancy-SafeCore RecoverySustained Energy

Thrive Through Menopause

Work with the hormones, not against them. Protect bone and muscle, break the midlife stall, feel like yourself again.

Bone DensityHormone BalanceRecomposition

Vigor & Fertility

Rebuild drive, libido, and reproductive health from the inside. Train and eat for the hormones that run everything.

Hormone OptimisationLibidoVitality

Metabolic Health

Reverse the slide before it becomes a diagnosis. Blood sugar, blood pressure, and insulin back under your control.

Blood SugarInsulin SensitivityHeart Health

Preventable Disease Treatment

Most lifestyle disease is reversible with the right plan. Push back what does not have to be permanent, with training and nutrition as medicine.

Risk ReductionReversalPrevention

Stress & Recovery

Fix the sleep, lower the cortisol, train your nervous system out of fight-or-flight.

Sleep QualityCortisolNervous System

Beat Burnout

Running on empty is not a personality. Rebuild your energy, focus, and drive from the ground up.

EnergyFocusResilience

Injury Recovery

Come back stronger than before the setback. Rebuild safely, restore function, and bulletproof against re-injury.

RehabStabilityBulletproofing

Gut Health

Fix digestion, energy, and mood from the inside out. A calmer gut changes everything above it.

DigestionEnergyMicrobiome

Your journey with me.

Which one sounds like you?

Four completely different programmes. One question: what do you actually need?

Select your path
Online Personal Fitness Coaching

You. Your coach.
Your plan. Done.

Full 1-on-1 coaching built entirely around your life. Your schedule, your preferences, your body. Weekly check-ins, real adjustments, and a coach who won't let you quit.

  • Deep goal & lifestyle assessment from day one
  • Custom training + nutrition plan
  • Weekly check-ins with real-time adjustments
  • Travel & busy-week modifications
  • Mental performance coaching included
  • 100% digital, coach from anywhere
Choose Your Duration
MYR 200
1 Month · Great to start
Best Value
MYR 1,050
6 Months · Real, lasting transformation
Save MYR 150
We Accept
bKash Nagad Wise Bank Transfer Card Taptap Send
2-Week Satisfaction Promise
Not right for you in the first two weeks? We refund. No process, no friction.

You don't need another app.
You need an ally.

With a coach vs. going it alone.

This isn't about selling coaching. It's about understanding why most people stay stuck.

What Matters
With AMIFIT
On Your Own
The Plan
Built around your schedule, food culture, and real life. From scratch, every time.
Generic programmes that don't know you exist.
When Life Hits
Plan adjusts in real time. Sick week, travel, stress: covered.
One bad week ends the streak. You start from zero again.
The Noise
One clear direction. No contradicting advice. No second-guessing yourself.
Ten opinions. Zero clarity. Paralysis by information overload.
Accountability
A coach who notices before you do. Weekly check-ins that keep you moving.
You vs. your excuses. Most people lose this quietly.
The Result
Results that build month over month. No resets. No restarts.
The same starting line, every few months.

Every client starts somewhere.
Where do you start?

Scroll to find yourself

Found yourself? Book the free call.

Takes 30 minutes. Changes everything.

Joining costs. Waiting costs more.

The programmes you bought didn't fail because you lacked discipline. They failed because they weren't built for your schedule, your body, or your life. The cost isn't just the money. It's the year you spent carrying a body that was fixable. AMIFIT is the plan that actually fits. One investment. No more restarts.

When you join AMIFIT

  • The confusion ends One clear plan. No more conflicting advice pulling you in ten directions.
  • A plan built for your actual week Not a template. Built around your schedule, food, and capacity. Designed to flex when life doesn't cooperate.
  • Progress that compounds, in every area Better body. More energy. Sharper focus. The way you carry yourself in a room changes. That's not a side effect. That's the point.

If you keep waiting

  • Same place, twelve months from now Waiting is a decision. It just feels like patience.
  • The paralysis gets heavier The longer you collect advice without acting, the harder the first step becomes.
  • The cost is not just physical Every year you delay, you carry the low-grade weight of it. In how you feel, how you show up, how you see yourself in the mirror and in the room.
Start Now. Discovery Call is Free

No obligation. 20 minutes. You'll know exactly where you stand.

No Pitch. No Pressure.

Start with a free Discovery Call.

20 minutes. I ask about your goals, your life, and what a transformation actually looks like for you. No sales script. Just clarity, including exactly what your investment looks like and what it returns.

Let's Talk!
Completely free, no obligation Via WhatsApp Available worldwide

One decision. One coach.
One plan that actually works.

Most people spend more on supplements in a year than coaching costs in a month. The difference: supplements don't come with a plan. All prices in your local currency, converted from BDT base rates.

1 Month Intensive
MYR 200
  • Personalised training plan for your goals
  • Nutrition guidance + meal framework
  • Weekly 1-on-1 check-ins
  • Plan adjustments as needed
  • WhatsApp access to your coach
Get Started

If you have committed your life to helping others, or if you are fighting through an extraordinary life challenge, I want to make sure financial constraints don't limit your ability to grow, heal, and reach your goals. I am doing my part.

I hold a strict maximum of three coaching spots at heavily reduced rates, 50% to 100% off, for people who have shown exceptional sacrifice or are rebuilding after severe adversity.

Before you apply

Because I give personal time to every client, I keep only 3 active spots at any time. Meeting the criteria does not guarantee a place. Selection is strict. If the spots are full, approved applicants join a waiting list until one opens.

Who this is for

This scholarship supports two groups of people.

Service & Sacrifice
  • Military veterans wounded in a defensive war
  • Police officers injured in the line of duty
  • Active-duty or injured firefighters
  • Emergency medical responders injured while serving
Hardship & Resilience
  • People living with a physical disability
  • Single parents facing severe financial hardship
  • Parents who have recently lost a child

Other exceptional circumstances. The list above is my main focus, but I do review other applications. If you are facing genuine, exceptional hardship, or have given extraordinary service to your community, you are welcome to apply. Priority goes to the categories above, and places are very limited.

Only 3 places are open at any time, first-come, first-served, with a waiting list when full.

Apply on WhatsApp

My Commitment to You

If you complete your first two weeks and feel the programme genuinely isn't right for you, we'll refund your first month. No lengthy process, no hard feelings.

No Long-Term Lock-In

Start with 1 month. See the difference. Upgrade to 6 months when you're ready. The 6-month programme is simply the one where real, permanent transformation happens.

We Accept
  • bKash
  • Nagad
  • Taptap Send
  • Bank Transfer
  • Wise / Revolut
  • International Card
  • PayPal

FAQ

Every question below came from a real potential client. If yours isn't here, the Discovery Call answers it in 20 minutes.

Food & your culture

Yes. Fat loss is about your overall calorie pattern, not any single food. Rice, nasi lemak, roti, biryani. None of these are the problem. The AMIFIT approach is built around the food you actually eat as a Malaysian or South Asian, including social meals, family dinners, and hawker food. You will not be handed a Western meal plan that ignores your culture. The plan fits your life, not the other way around.
Yes, and it is planned for directly. During Ramadan your training moves to the hours that fit fasting, usually after iftar or before suhoor, and the volume is adjusted so you keep muscle without draining your energy. Your nutrition is built around suhoor and iftar to protect protein and hydration. Many AMIFIT clients keep progressing through Ramadan instead of pausing. The plan respects the fast, it does not fight it.
No supplements are required. If your diet provides adequate protein, which AMIFIT plans are built to ensure, you do not need powders, pre-workouts, or fat burners. Supplements are occasionally recommended as convenient top-ups, never as foundations. Most people spend more on supplements in a year than coaching costs in a month, and see far less return. The plan is the product.

Your schedule & lifestyle

This is the exact problem AMIFIT is built to solve. Busy, unpredictable lives are the normal case here, not the exception. You do not need a fixed schedule or spare hours. Your plan is built around the time you actually have, even if that is 20 minutes in a hotel room or a short session between meetings. When a day falls apart, the plan has a shorter backup version, not a guilt trip. The busiest clients are often the most successful, because the plan bends to their week instead of demanding a perfect one. You start with your real life, not an ideal one.
Yes. The AMIFIT approach uses Minimum Effective Dose training, high-impact, well-structured sessions that produce maximum stimulus in minimum time. A 35-minute session built specifically for your goals, your body, and your schedule will outperform a generic 90-minute programme every single time. You do not need more time in the gym. You need the right plan executed consistently.
This is exactly the scenario AMIFIT is designed for. Every travel week is pre-planned with three options: a full hotel gym session, a bodyweight-only option, and a minimal-time version when the day gets away from you. Frequent travellers are some of the most successful AMIFIT clients because the plan adapts rather than pauses. Your programme lives in your phone and works in Kuala Lumpur, Dubai, London, or wherever your job takes you.
Most plans fail not because of the person but because the plan was never built for that person's actual life. Generic programmes assume you have time, motivation, a stable schedule, and no cultural food constraints. AMIFIT starts by understanding your specific obstacles, your work hours, your food culture, your history of starting and stopping, and builds a plan that accounts for them in advance. The Discovery Call exists specifically to identify what has stopped you before, so we never repeat it. You can start with the free fitness assessment.

Health & safety

In most cases yes, with the plan adjusted around it. Your intake screens for conditions, medications, injuries, and blood pressure before anything is prescribed, and the plan is filtered to avoid what is not suitable for you. AMIFIT does not replace your doctor. For a managed medical condition, coaching works alongside your medical care, not instead of it. If something needs clearance first, you will be told directly.
Yes, with a plan built for that stage. Prenatal and postpartum training follows established guidance from bodies such as ACOG, avoids what is not recommended in each trimester, and rebuilds safely after birth at your pace. Your intake records where you are, and the plan is filtered for safety. This is a core area of AMIFIT, not an afterthought. Clearance from your doctor comes first, then the plan works around it.
Yes. Both are areas AMIFIT plans for specifically. For menopause, training and nutrition are adjusted for changing hormones, muscle loss, and energy, drawing on menopause-health guidance such as NAMS. For PCOS, the plan targets insulin sensitivity, strength, and steady fat loss rather than crash dieting. These are not generic plans with a label changed. The approach is built for the physiology.

Results & the science

Body recomposition means reducing body fat while increasing lean muscle at the same time, and yes, it is possible, particularly for beginners and people returning after a break. It requires a precise balance of training stimulus, protein intake, and calorie management. It is slower than pure fat loss or pure muscle gain, but the visual result is far more dramatic: you look leaner, stronger, and more defined without your weight necessarily changing much on the scale.
A fat loss plateau is your body's adaptation response. It becomes more efficient at running on fewer calories, your daily movement drops, and muscle mass may have decreased if training was not optimised. Breaking a plateau rarely means eating even less. It usually means adjusting training stimulus, cycling calories strategically, improving sleep quality, or addressing recovery. This is precisely where having a coach pays off. The answer is almost never what you expect.
Most clients notice meaningful changes, in energy, sleep, and how clothes fit, within three to four weeks. Visible body composition changes typically appear between six to twelve weeks depending on your starting point, programme type, and consistency. The honest answer: results that last take longer than most fitness ads suggest. AMIFIT clients average 8 to 12 months to reach their primary goal, because the process builds habits that hold, not results that vanish once the programme ends.

How coaching works

For most people, online personal training produces better long-term results than in-person gym sessions, because it follows you. Your programme adapts when you travel, when your schedule collapses, when you are at home or in a hotel gym. A coach who only works when you are physically present cannot help you on the Tuesday your life goes sideways. Consistency drives results. Online coaching is built for consistency.
AMIFIT is fully online and coaches clients worldwide. The majority are based in Malaysia (KL, Selangor, Johor Bahru, Penang), the UK, UAE, Australia, and Canada, typically South and Southeast Asian professionals living abroad. Coaching runs via WhatsApp and a dedicated app with no time zone restrictions. As long as you have a phone and somewhere to train, location is irrelevant.
After your Discovery Call, you receive a fully customised training and nutrition plan built around your goals, schedule, and food preferences. Weekly check-ins review your progress, energy, adherence, and any obstacles. Your plan is updated in real time based on what the data shows, not a fixed template. Communication runs through WhatsApp for daily questions and a dedicated coaching app for logging and tracking. You are never left to figure it out alone. You can begin with the free fitness assessment.
No. AMIFIT works with complete beginners, people returning after years away from fitness, and those who have never set foot in a gym. Your programme is built around whatever equipment and space you have, a full commercial gym, a hotel gym, a pair of dumbbells at home, or nothing at all. You do not need to earn your way into coaching. You start exactly where you are.
Personal Coaching is ongoing 1-on-1 support: your plan is designed, monitored, and adjusted every week, and you are guided the entire way. The Self-Trainer programme is an education: you learn the full science of exercise and nutrition so you can design your own programmes independently for life. One gives you a coach who does it with you. The other teaches you to do it yourself, for life. Both produce results. They serve different people at different stages.

Cost, commitment & trust

Pricing is confirmed on the Discovery Call based on programme type and duration, and you can see indicative options in the pricing section. Payment is accepted via bKash, Nagad, bank transfer, Wise/Revolut, PayPal, and international card. Prices are shown in your local currency, converted from BDT base rates. If your country is not listed, message via WhatsApp and the simplest method for your situation will be arranged.
AMIFIT does not offer refunds, because your programme is custom-built for you from the first day and the work is already done. What you get instead is flexibility. You can pause your training at any time, for any reason, and restart when you are ready. Paused time simply needs to be used within the same calendar year. If your situation is unusual, message directly and the options will be worked through with you. The aim is that you finish what you started, not that you lose it.
AMIFIT is led by Asm Rashed Kamal, with over 15 years of coaching and more than 1,200 client transformations across fat loss, muscle gain, and women's health. Coaching combines certified training and nutrition education with evidence from established bodies such as ACOG, NAMS, and the IOM where relevant. You are not following a generic template. You are working with a coach who has done this at scale.
Your data is used only to build and adjust your plan. Your intake, measurements, and health details are kept private, are not sold, and are not shared beyond your coaching. You can request your plan as a PDF at any time, and you can ask for your data to be removed. Your health information is treated as confidential.

From Wishing.
To Becoming.

One conversation. No pitch. What follows, if it's the right fit, is the last investment you make in figuring this out. Better body. More energy. Sharper presence. The version of yourself you've been putting off. It starts here.

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20 minutes. Completely free. No obligation.  ·  I take a limited number of new clients each month.

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